The attempt to characterize Canadian design occurs in endless debates – producing but one defining characteristic: Canada is a country of immigrants. Its’ soul derives from the mixing of people from all tints and shades. It is as critical to Canada’s wisdom as are the many species of maple leaves that dance across the landscape in a chilly Canadian autumn season.

We are an international culture, though we are still humbled by the great Canadian vastness and its expanses of ghosted territories. We are multicultural, yet singular in our belief that perhaps Canada offers greater opportunity. We are accepting. We are humanists and we unite in caring for each other, regardless of origin. We are a sieve. We welcome those who pass through and celebrate those who stay. We are thirty million people in nine million square kilometers, mostly hugging the southern border and reaching for warmth under the northern lights during long cold winters.

Whether born in Canada, educated in Canada, or Canadian by virtue of choice, we claim many designers as our own. Canada seasons designers and we hap esigner, Jonathan Crinion, practice in the UK and South Africa, but still calls Ottawa home. Teknion’s acclaimed office systems and Keilhauer’s stunningly stylish tables and chairs are also world-renowned.

In the realm of fashion, Roots has tapped into Canada’s national heritage with its emblematic and wildly popular clothing designs. Fashion innovators Dean and Dan, on the other hand, have taken Canadian fashion in another direction entirely with their acclaimed D-Squared lines. And then there is Bruce Mau, who has exported his design-is-life philosophy to every corner of the globe.

 
 
The achievements of these Canadian design legends are remarkable, but as the 21st century dawns, Canada is making way for a new generation of design leaders. As Canada’s only national centre for design, the Design Exchange is proud to present Canada Goes Wild!, a showcase of 15 of the most exciting new designers working in Canada today. Canada Goes Wild! is part of Canada’s contribution to the 2005 World’s Fair in Aichi, Japan, and it reflects the theme of EXPO 2005: Nature’s Wisdom. It also reflects the theme of Digifest 2005 (Design Exchange’s annual festival of digital design.

Here is a vision of Canadian design that reflects the vitality and diversity of our land and people; that builds on the past to conquer the future; that welcomes both the natural and urban wilderness without irony or nostalgia, but as a soulful collaborator in the design of a more compelling, creative and vital future. At Aichi in 2005, Canada Goes Wild!

 

Samantha Sannella
President and CEO
Design Exchange

www.dx.org