jul 8 – OCT 12
smarter. faster. tougher.
Presented and commissioned by panamania, presented by cibc
39 Parliament StREET, THE DISTILLERY DISTRICT
Hit the road – or take a trail – this summer to experience some of the most revolutionary fitness fashion and performance gear that’s helping competitive athletes and active lifestyle enthusiasts’ get healthy, train and win big!
Sport is ubiquitous. It touches almost every aspect of our lives from health, fashion and culture to technology, design and architecture. With a history that spans little more than a century, sportswear has evolved rapidly due to an interwoven association with technology. Opening on July 8 and on until October 12 in The Distillery District, Smarter. Faster. Tougher. Presented and Commissioned by Panamania, Presented by CIBC dives into the evolution of sportswear and uncovers how technology, fashion, nature, and culture have contributed to the rapid innovative growth of athletic clothing, equipment, and wearables.
Curated by Marie O’Mahony, a professor of Digital Futures at OCAD University this exhilarating exhibit examines cutting edge advancements in sportswear and its wider cultural, social, and aesthetic significance. Divided into four sections – ethnography, nature, fashion, and performance – find dozens of looks and gear from Umbro, Rip Curl, Bioracer, Mountain Hardware, Valiant, Descente, Puma x Cedella Marley, Fred Perry, Speedo, Tommy Hilfiger, Canada Goose x eepmon, Blue Glue, Loudmouth, Marloes ten Bhömer, Stella McCartney x Adidas, and more. See innovations such as a 3D printed bikini, shark-resistant wetsuits, cardigans that incorporate bulletproof material, and shirts with heart rate monitoring systems.
Plus, a fifth interactive zone provides an opportunity for visitors to explore some of the most exciting new materials and technologies that have been developed for use in sports. And, a special app designed by Digital Futures at OCADU can be used throughout the exhibition via a smartphone or tablet to access more information, images and videos.
39 Parliament Street, The Distillery District
Thu & Fri: 11AM–8PM
General Admission $16+HST
DX Members: $8+HST
Children under 12 years old: Free
BUY TICKETS NOW.