OCTOBER 26 - JANUARY 3, 2014
TobeUs was born as a vent of a designer who became a father and could not stand the sight of his own children using toys for just a few hours and then destroying them or stopping looking at them.
This is how the idea of TobeUs was born: toy cars made of wood, strong and sweet-scented, beautiful and clever because they are planned by skillful and passionate designers.
TobeUs has become synonymous with a way of design and the creation of new objects, attracting designers who want to design their own TobeUs. It seems that everyone has an idea for a wooden toy car in their drawer. Be careful, though, TobeUs is made by two cuts in a wooden stump that always has the same size. It is a project exercise that imposes clear limitations.
Matteo Ragni has gathered the the projects of the great masters of Italian design and curated “100% TobeUs: 100 Designers for 100 New Toy Cars”. Following a successful run at the Museo della Scienzae della Tecnologia di Milano, the exhibit comes to Design Exchange to show the value of a different future.
Featuring designs by Marcel Wanders, Mario Bellini, Fernando and Humberto Campana, Claesson Koivisto Rune, Matali Crasset, and many more.